The Nashville Business Journal published an article by Juice CEO Zach Gemignani and Charles Apigian, Executive Director of the Belmont Data Collaborative:
Build the path from raw data to meaningful insights to truly become a data-driven organization
“Data analysis without data storytelling is like handing your management team a bag of groceries when they asked for a gourmet meal.”
Your organization conducts a customer satisfaction survey in hopes of learning how to improve customer loyalty. You’ve been asked to use your training to analyze, find insights in the data and present your results to management. After digging in, you find that customers initially come to your site for price, but they stay loyal due to customer service.
Mission accomplished? Not in the least. The real challenge lies ahead…
Read the full article here.
